Motokiki Partners with Tyresafe for this year’s annual October-long Tyre Safety Month, TyreSafe is asking Britain’s motorists What’s Stopping You?.

Checking your tyres regularly massively reduce the risks of an incident while on the roads and according to TyreSafe, an estimated one-in-five drivers have never checked the tread on their tyres, a startling number which rises to one-in-three among young drivers. Not only does regular tread checks reduce the costs involved with motoring and maintenance as underinflated tyres wear quicker and cause the vehicle to use more fuel, it also is a simple check that may save a life.

In order to educate drivers on the importance of checking their tyres, TyreSafe has developed impactful, and realistic depictions of scenarios involving families, loved ones and young drivers to resonate with a range of audiences and highlight the potential stakes of driving on defective tyres. 

The question What’s Stopping You? not only reminds the motorist of the benefits and importance of tyre checks but also reminds us of the literal message that, as the only point of contact between the road and the vehicle, it is tyres which are crucial for safe and effective braking and cornering.

We are proud to support TyreSafe this month, and continually throughout the year.